Three Girl’s Bakery’s refreshed branding brings an intimate yet established feel to the historic Seattle bakery, highlighting its legacy through a new logo and brand system.


Timeline: 8 Weeks
Tools: Indesign, Illustrator, Figma, Procreate

Three Girls Bakery is the oldest continuously operated business in Seattle’s historic Pike Place Market as well as the first business liscenced to women in the city of Seattle.

Aiming for an intimate yet established feel the new brand is perfect for the Stall No. 1 Bakery in Pike Place Market.


The hands of the mark are representative of the community and the care that is taken when baking the products that Three Girls Bakery sell. The Primary Mark is the circular crest as a nod to the legacy spot in Pike Place.




SYSTEM IN USE


Process
MOODBOARDS


INITIAL SKETCHES

REFINEMENT

BRAND GUIDELINES