Natalie O’Rourke

Three Girls Bakery Rebrand

Timeline: 8 Weeks

Over the course of 8 weeks I worked on a rebrand for local Seattle bakery Three Girls Bakery. This redesign brings the values of Three Girls Bakery as well as its history into a brand new logo mark and brand system. Aiming for an intimate yet established feel the new brand is perfect for the Stall No. 1 Bakery in Pike Place Market.

Three Girls Bakery is the oldest continuously operated business in Seattle’s historic Pike Place Market as well as the first business liscenced to women in the city of Seattle.

The hands of the mark are representative of the community and the care that is taken when baking the products that Three Girls Bakery sell. The Primary Mark is the circular crest as a nod to the legacy spot in Pike Place.

Identity Manual ︎︎︎

Process ︎︎︎

Initial Sketches
Final Mark
Social Media